Earlier this year, I was interviewed by Sana A Ahmed, Strategist & Ideator. The interview awas like on her Twitter Spaces she hosted. The subject was one that I have…
As you continue down your copywriting journey, you will run up against resistance. Sometimes that resistance will feel like a bump in the road, sometimes it will feel like you've…
I didn’t know it at the time, but I had my first direct mail campaign success in college too. Here’s the story. As a part of studying for a degree…
If you want to get your advertisments read, then I suggest you take page out of the screenwriters playbook.
If your copy is not converting and you don't know what to do, read my special message today.
I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless…
Why Testimonials Don't Work Any More It's official. Testimonials are dead. Cut them from your promotions immediately. Your prospect may not believe them anyway. By dropping them you could…
Your emails suck. Your landing pages are garbage. Your funnels send clients down the drain. And your Twitter feed is boring as Sh't. This FREE copywriting swipe could give you…
Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. Volume one features 10 of my favorite promotions. The same ones…
The Subject Line with the 77% Open Rate and an 18% Click Rate That Sold Out a Seminar One of my greatest blessings as a copywriter was having the opportunity…