Time for a copywriting critique? How to tell…
If your copy is not converting and you don't know what to do, read my special message today.
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February 17, 2022
Here are two more FREE Swipes for my loyal A-List and Twitter Followers
I wrote these advertorials for a supplement company that no longer is in business. These were super fun to write. Unfortunately the product never took off. REMEMBER: Nobody buys unless…
December 28, 2021
Why Testimonials Don’t Work any More
Why Testimonials Don't Work Any More It's official. Testimonials are dead. Cut them from your promotions immediately. Your prospect may not believe them anyway. By dropping them you could…
December 27, 2021
Here’s Your FREE Copywriting Swipe!
Your emails suck. Your landing pages are garbage. Your funnels send clients down the drain. And your Twitter feed is boring as Sh't. This FREE copywriting swipe could give you…
December 26, 2021
The $100 Million Copywriting Formula Swipe File. Vol. 1
Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. Volume one features 10 of my favorite promotions. The same ones…
December 1, 2021
The Curse of the Black Square!
Curse of the Black Square
If you want to rise to the top of the copywriting A-list, my friend, you must avoid this most dangerous and costly mistake.
January 31, 2021
The New Rules of Copywriting
"A lot of writers know the rules about writing......but they don't know how to write."--Sean Connery as William Forrester in Finding Forester
January 31, 2021
How News-Style Copy Can Increase Sales Exponentially
The closer your message resembles the news, the greater your chance of opening your prospect's mind to your sales message.
January 29, 2021
My Three-Part Copywriting Success Formula
The first two will make your copy almost irresistible. The third one could make you richer than your wildest dreams.
January 29, 2021
Everything You’ve Been Told about Writer’s Block Is a Lie
You’re stuck. You’ve been staring at a blank screen for hours. You can’t figure out a way to begin, continue, or finish the job you are working on. So you turn to…
January 29, 2021