Make no mistake about it. Nobody buys unless you ask for the sale.
As you’ll learn today, the ultimate call to action (CTA) is one that seamlessly moves your readers from the headline to the order form and gets the money. It’s not just about writing “Click here” or “Buy now.”
The ultimate CTA is something you set up from the beginning of your email, landing page, or video sales letter. No matter what you are selling, it is the logical conclusion to the message you are sending. Over the past 30 years, I have found that your entire promotion is a CTA. That is why you sent it to them: to take action now.
By creating a sales story that not only targets your client’s wants, needs, and emotions but also builds trust – all with a sense of urgency so they don’t miss out on the special opportunity you are offering them. The sales story should progress logically, leading the reader to the call to action. The call to action should feel like the natural conclusion of the sales story.
I like to use the metaphor of “romancing the reader.” Show that you understand their needs and desires and that your product answers what they are looking for, all by setting up the call to action from the beginning, building trust, creating urgency, and providing value – all in a way that guides the readers towards taking a specific action.
Now, I realize that what I am talking about here is theory. But it is the application of this theory that can make a huge difference in the success of your emails, landing pages, and video sales letter.
How to Turn Theory into Sales
For me, the best way is to look at other successful promotions. I was fortunate enough to study the works of the world’s top copywriters, including Gary Bencivenag, Clayton Makepeace, Jim Rutz, and Eugene Schwartz – the very same copywriters I was competing against in the Super Bowl of copywriting.
I spent hours analyzing their direct mail packages and magalogs, meticulously breaking down everything from the headline to the “put the money in the envelope” close.
Unlike some copywriting courses that tell you to handwrite these promotions, I actually looked behind the language they used, how they structured their copy, and the commonalities they all shared.
I used that knowledge to up my copy game and not only compete with them but beat them in head-to-head copywriting tests where the winner would win royalties worth millions of dollars.
So, if you are serious about turning the theory of the call to action into money, I highly recommend that you study, memorize, test, and winning promotions and then apply that knowledge to your own emails, landing pages, and video sales letters.
Of course, I’m going to tell you to steal mine!
10 Best Winning Promotions to Steal From
That’s because, together, my promotions have generated over $100 million in subscription revenues.
Each one has been hand-picked by me to give you a bank of winning headlines, leads, transitions, arguments, and calls to action you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.
When you study them, you’ll see quite clearly how they turn theory into action.
How they set up the CTA right from the beginning and then walk the reader right to the order form.
They include:
- The Great Retirement Betrayal This was my first grand slam promotion. As you’ll see, it’s written like a grandfather whose only goal is to make sure you don’t get ripped off by bankers, brokers, and the government. When you read it, you’ll see how you, too, can add this same friendly/fatherly tone to your sales letters, landing pages, and webinars.
- One Nation Under China is one of my best examples of using the Trojan Horse. Written like a highly-charged news article, it slowly walks you down the order form using a combination of fear and greed. It is one of my best examples of using the news hook to move your readers to do a swan dive to the order form.
- Tap the Hidden Wealth Inside Your Paycheck was written and targeted at regular everyday people who are trying to get ahead in life and just don’t know how. You’ll read how I speak to them in a to-a-friend-from-a-friend tone. This launch package beat a well-known A-list writer’s effort and was money for me for two years.
- The One Stock That Will Make You a Marijuana Millionaire is one of my best examples of using a single stock story to sell a subscription to an investment newsletter. The big takeaway here is how I use undeniable proof to make the case for owning this incredible stock. Another two-year control.
- The New Science of Getting What You Want was self-promotion for a book I authored 15 years ago. In it, you’ll read how I use my credibility, track record, and dream of achieving success to walk the reader to the order form. You’ll also see how I integrate a no-risk money-back guarantee throughout.
- The Fast Money 2020 $1 Million Giveaway is the transcript for a highly successful two-person webinar/VSL. You’ll see how I use a conversational back-and-forth style to keep viewers engaged in learning the secret trading strategy that will make them rich.
- Oil Time Bomb to Blindside U.S. Investors was one of my favorite all-time promotions. REASON: It uses my famous “either-or” news approach to bring in readers on both sides of the argument. Prospects read every last word to see if they are right. This was a three-year control using various headlines and was converted to a highly successful VSL.
- The Lightning-Fast Profits Summit is the transcript for another highly successful trading service VSL I wrote. Here you will see one of my biggest secrets at work: How explaining how the trading mechanism works to prove to readers that this system will make readers money. So powerful, you may forget this is an example and subscribe!
- The Retirement Club is one of my legendary email promotions that ran in various formats for over a decade using a simple e-vite and landing page that transformed a publication into a club by repositioning the offer.
- The Master Key to Marijuana Profits relaunched a struggling publication to incredible success. The key to success was taking a macroeconomic view and then drilling down into the individual stock picks. PLUS
Individually, you’ll see first hand:
- My headline formula for grabbing readers by the throat
- How I use subheads and bullet points to keep the readers’ interest throughout each promotion
- How I drop “cookies” throughout each piece to build desire.
- How I close sale after sale with time-proven calls-to-action that work right from the beginning of the promotions!
Together, you’ll find 233 pages filled with dozens of headline, subhead, landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.
My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL.
MY ULTIMATE CALL TO ACTION SAVES YOU $151
When I started marketing my winning emails and landing pages 15 years ago, I promised I would make them available to other copywriters at the lowest possible price.
Over the years, I have kept to that commitment–even as technologies have changed along with the cost of maintaining a webpage.
In fact, when I tell you how little they cost, and that you’ll get them for a fraction of that price, you’ll truly be amazed.
The regular price is $350 for my $100 Million Dollar Copywriting Formula Swipe File is just $350–that comes to just $35 per swipe.
However, I’m offering it to you today for just $199. You save $151.
PLUS
I’m including full credit of $199 towards my one-on-one copywriting coaching program when you decide to sign up.
So it’s almost like getting these swipes for FREE.
When you consider you’ll be gaining access to some of the top performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you’ll agree that’s a steal of a deal.
There’s just one catch.
This is a 24-hour savings offer and this price is limited to just 10 people.
So if you want to take advantage of this special offer, then now is the time to take action.
When the clock strikes midnight tomorrow, I will be taking this offer down and the regular price will apply.
So if you want to add grab these swipes for your file, I wouldn’t sit on this because I may never offer this welcome offer again.
All good wishes,
Doug D’Anna
P.S. REMEMBER: When you add my swipe file to yours, you’ll also receive this special BONUS.
Full credit of $199 towards my one-on-one coaching program -so it’s almost like getting these swipes for FREE.
So what are you waiting for?
Click the link to the right to add my top-performing promotions to your swipe file tonight and steal away!
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The $100 Million Swipe File Volume No. 1 is not a course, it’s simply a collection of 10 of my favorite promotions. Each one contains a copywriting lesson in and of itself. As a digital product, all sales are final. There are no refunds.
