The History of “Frankly, I’m Puzzled…
It's one of the oldest "teasers" in the book, "Frankly I'm puzzled." Copywriters still use it today. Here's why and why it continues to work.
0 Comments
January 29, 2021
My Three-Part Copywriting Success Formula
The first two will make your copy almost irresistible. The third one could make you richer than your wildest dreams.
January 29, 2021
Everything You’ve Been Told about Writer’s Block Is a Lie
You’re stuck. You’ve been staring at a blank screen for hours. You can’t figure out a way to begin, continue, or finish the job you are working on. So you turn to…
January 29, 2021
Selling Yourself As A New Copywriter
I see a lot of comments from copywriters here about finding work and selling yourself as a new copywriter. As a 30-year veteran, I would like to share my experience.…
January 28, 2021
“If Money Were on the Other Line, Would You Pick Up the Phone?”
You’d have to be an idiot NOT to say “yes.” Yet, that’s what millions of millennials do every day They fail to make or answer the money call.
January 5, 2021
My 2007 Interview with Clayton Makepeace
Back in 2007, the legendary copywriter Clayton Makepeace interviewed me for his Total Package newsletter. As we all know, Clayton was a force in the business and I was honored that he asked me to do this.
December 22, 2020
My Three “Charlie The Plumber” Rules Every Copywriter Should Know
My Charlie the Plumber Rules are a simple test that assures you will be working with great people instead of a bunch of jerks.
October 1, 2020
Ronda Rousey Breaks Arms For Money!
Ronda Rousey Breaks Arms For Money! Here's how you can too! If you don’t know who Ronda Rousey is, I’d protect your arms. She’s not only the former Ultimate…
September 15, 2020
The Great Copywriting Debate: Long Copy vs. Short Copy
When I was about to launch this website, I showed it to my wife and sons. They said, “It looks great, but it’s so long. Will anybody read it?” I…
May 15, 2020
The Master Key to Copywriting Success Can Be Yours
Aristotle’s Advantage I call it Aristotle's Advantage. When you make it your advantage, it will be as if you had one of the world's greatest master persuaders guiding your copy.…
February 6, 2020